Spring Training 2026
Meet The Speakers
Meet the leaders, operators, and creative thinkers shaping this year's sessions.
Aidan Tracey
Business Update + Innovation Update at The Real Sports Evening Event
Mark Bowden
Guest Keynote: Communication & Storytelling at The Real Sports Evening Event
Mike Mallory
How We Win: Agency Profitability, Demystified
Steve Medcalf
How We Win: Agency Profitability, Demystified
Jil Lohnes
The Salt Story: How We Pitch Who We Are
Fab Dolan
From Prompt to Process: AI Skills & Agentic Workflows
Meg Younger
Better Briefs for Better Work
Brad Van Schaik
Better Briefs for Better Work
How We Think: Creative Leadership Across XM, Content & Beyond
Jess Jennings
Make It Look Like It Matters: Design-Thinking for Decks & Deliverables
Allan Regan
Make It Look Like It Matters: Design-Thinking for Decks & Deliverables
Made With AI: Creative & Design Showcase
Jeff Rogers
Sell Without the Script: Elevator Pitch & Organic Growth Strategies
Andrew Mushing
Why Your Ads Work (And When They Don’t)
June Findlay
Culture, Credit & Creativity in the AI Era
Andrea Ward
Before the Brief: Marketing Fundamentals That Shape the Work
Erica Boynton
How We Think: Creative Leadership Across XM, Content & Beyond
Rena Menkes Hula
How We Think: Creative Leadership Across XM, Content & Beyond
Kevin Flynn
From Scattered to Scalable: Building AI That Trains Your Team
Beyond the Keyboard: Building Your First Multi-Modal AI Agent
Steve Reaume
From Scattered to Scalable: Building AI That Trains Your Team
Beyond the Keyboard: Building Your First Multi-Modal AI Agent