Spring Training 2026

Explore

Sessions

Browse sessions across all three offices and both days.

How We Win: Agency Profitability, Demystified
Available

Mike Mallory & Steve Medcalf

A plain-language look at how Salt makes money, where margin is won and lost, and what it takes to grow sustainably.

Wednesday, April 15, 2026 · 10:15 AM11:45 AM
Salt HQ - Shaker
Shaker
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From Prompt to Process: AI Skills & Agentic Workflows
Available

Speaker TBD

Move past the basics to think systematically about where AI fits in your work and what it means to build a real AI practice.

Wednesday, April 15, 2026 · 10:15 AM11:45 AM
William Thomas Digital
WTD Auditorium
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The Salt Story: How We Pitch Who We Are
Available

Jil Lohnes

A fast, engaging tour of Salt's full capabilities — what each team does, how the pieces connect, and how to talk about the agency confidently.

Wednesday, April 15, 2026 · 10:15 AM11:45 AM
Mint HomeCourt
HomeCourt
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Always On-Brand: Building an AI Concierge for Event Training
Available

William Thomas Digital Team

A live demo of an AI concierge built to coach brand ambassadors before and during events.

Wednesday, April 15, 2026 · 12:00 PM1:45 PM
William Thomas Digital
WTD Auditorium
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Make It Look Like It Matters: Design-Thinking for Decks & Deliverables
Available

Jess Jennings & Allan Regan

A hands-on workshop focused on the craft of building presentations that communicate clearly, look polished, and get people to act.

Wednesday, April 15, 2026 · 12:00 PM1:45 PM
Mint HomeCourt
HomeCourt
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Better Briefs for Better Work
Available

Meg Younger & Brad Van Schaik

A practical craft session built around real briefs and real feedback — not a theory class.

Wednesday, April 15, 2026 · 12:00 PM1:45 PM
Salt HQ - Shaker
Shaker
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Sell Without the Script: Elevator Pitch & Organic Growth Strategies
Available

Jeff Rogers

A live workshop about developing skills to present Salt compellingly, read a room, handle tough questions, and grow business from existing relationships.

Thursday, April 16, 2026 · 10:00 AM12:00 PM
Salt HQ - Shaker
Shaker
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Why Your Ads Work (And When They Don't)
Available

Andrew Mushing

Foundational thinking behind advertising effectiveness, grounded in evidence and applied to day-to-day agency decisions.

Thursday, April 16, 2026 · 10:00 AM11:30 AM
Mint HomeCourt
HomeCourt
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Culture, Credit & Creativity in the AI Era
Available

June Findlay

Understanding where ideas come from, who deserves credit, and how cultural influence flows through creative work in the age of AI.

Thursday, April 16, 2026 · 10:00 AM11:00 AM
William Thomas Digital
WTD Auditorium
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Made With AI: Creative & Design Showcase
Available

C&D Team (TBD)

Creatives and designers share real examples of how AI made their work better, faster, or more interesting.

Thursday, April 16, 2026 · 11:00 AM12:00 PM
William Thomas Digital
WTD Auditorium
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How We Think: Leading Creative Across XM, Content & Beyond
Available

Brad, Erica & Rena

A rare, candid look at how Salt's ECDs approach a brief, where ideas come from, and what they've learned about making great work consistently.

Thursday, April 16, 2026 · 1:00 PM3:00 PM
William Thomas Digital
WTD Auditorium
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Beyond the Keyboard: Building Your First Multi-Modal AI Agent
Available

William Thomas Digital

Expand your mental model of what AI can do and build a simple multi-modal agent through guided hands-on work.

Thursday, April 16, 2026 · 1:00 PM3:00 PM
Salt HQ - Shaker
Shaker
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Before the Brief: Marketing Fundamentals That Shape the Work
Available

Andrea Ward

Building the foundational thinking behind marketing decisions — so we're solving the right problem before we ever get to creative or media.

Thursday, April 16, 2026 · 1:00 PM3:00 PM
Mint HomeCourt
HomeCourt
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