Explore
Sessions
Browse sessions across all three offices and both days.
To ensure strong participation and shared learning across the agency, there are minimum session registration expectations by role:
- Managers and above: Register for a minimum of 3 sessions across the two days
- Junior teammates (Coordinator / Account Executive / equivalent): Register for at least 1 session per day
These guidelines are designed to balance learning, team coverage, and exposure to a range of capabilities across the agency.
Full-Company Event
This event is required for everyone — no sign-up needed.
Jil Lohnes, Jeff Rogers, Aidan Tracey & Mark Bowden
A fun, social evening bringing the entire agency together — enjoy great food, drinks, and the energy of having everyone in one room, while hearing key updates from leadership and an unforgettable keynote.
Choose Your Path
Breakout Sessions
Browse and register for sessions across all three offices and both days.
Mike Mallory & Steve Medcalf
A plain-language look at how Salt makes money, where margin is won and lost, and what it takes to grow sustainably.
Jil Lohnes
A fast, engaging tour of Salt's full capabilities — what each team does, how the pieces connect, and how to talk about the agency confidently.
Fab Dolan
Have you ever wished you could just tell AI what you wanted it to do and it just get it? Better yet, it takes your request and does what you want end to end without endless back and forth? In this session you’ll learn how to capture your expertise and translate them into a personalized agent built just for you to replicate your best thinking to produce high-quality outputs.
Jess Jennings & Allan Regan
A hands-on workshop focused on the craft of building presentations that communicate clearly, look polished, and get people to act.
Meg Younger & Brad Van Schaik
A practical craft session built around real briefs and real feedback — not a theory class.
Kevin Flynn and Steve Reaume of William Thomas Digital
AI can be like a superpower for your team if used correctly. The hardest part, mapping your team’s knowledge and centralizing it in a way that allows AI to access it quickly and easily. This demonstration will show you how to turn your team’s scattered knowledge into AI tools that support training, improve consistency, and elevate day-to-day performance in-field or in-office.
Jeff Rogers
A live workshop about developing skills to present Salt compellingly, read a room, handle tough questions, and grow business from existing relationships.
June Findlay
Understanding where ideas come from, who deserves credit, and how cultural influence flows through creative work in the age of AI.
Andrew Mushing
Foundational thinking behind advertising effectiveness, grounded in evidence and applied to day-to-day agency decisions.
C&D Team (TBD)
Creatives and designers share real examples of how AI made their work better, faster, or more interesting.
Andrea Ward
Building the foundational thinking behind marketing decisions — so we're solving the right problem before we ever get to creative or media.
William Thomas Digital
Expand your mental model of what AI can do and build a simple multi-modal agent through guided hands-on work.
Brad, Erica & Rena
A rare, candid look at how Salt's ECDs approach a brief, where ideas come from, and what they've learned about making great work consistently.